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Games As A Service by Oscar Clark

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Finding the Fun

In the last chapter we started to move our focus away from the structure of a game and towards the behavior and needs of the player. “Identifying and satisfying consumer needs” was described to me as the definition of marketing and I have since found that it equally applies to product development and design. Commercial game design is no different; we use the expression or application of human creative skill and imagination to create engaging experiences.1 That means it is important to us to satisfy our audiences as well as to understand what attributes those players will value.

The simplest ...

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