by Morgan Ramsay

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Nolan BushnellCofounder, Atari

image At the dawn of the 1970s, Nolan Bushnell and Ted Dabney set to work on their flagship product with spare parts in hand: Computer Space, which became the first commercial coin-operated game and the first commercial video game. After briefly operating as Syzygy Engineering, the duo formally incorporated the company as Atari in 1972.

Bushnell and Dabney sought to design and license out their games, but upon encountering resistance, Bushnell decided to enter the manufacturing business. During the first year, Atari spent ...

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