Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

12 IMPACT . . . DELIVERING MORE POSITIVE RESULTS CHANGE YOUR RESULTS

Gamechangers recognize that success is about creating value that is shared between customers and other stakeholders, and by getting the right balance they can create a far more profitable and sustainable business and make a positive impact on the world.

• More responsible . . . from business blinkers . . . to sustainable futures . . . They embrace social and environmental issues as a core business driver.
• More holistic . . . from linear production . . . to circular regeneration . . . They move from make and dispose, to create and reuse in a closed loop.
• More positive . . . from impact reduction . . . to innovative growth . . . They embrace sustainability to drive creativity, to create more value for business and beyond.

12.1 POSITIVE VALUE . . . BUSINESS THAT ADDS TO THE WORLD

Gamechangers typically have a ‘millennial' mindset. Whilst they are ambitious and entrepreneurial, they are as much motivated by making the world a better place as by securing personal wealth. They see success as a triple-play: me, my world, the world. They seek to create a positive impact for customers, for investors and employees, and for the wider world, socially and environmentally.

Most people get confused. They see value creation as a trade-off between creating more value for customers and shareholders. Of course, through innovation it's possible to do both. They see sustainability as the need to have less impact, to reduce. ...