iOS Games: How to Find Players and Get Them to Pay
Unless you’re going after a very specific niche market, your iOS game should be free to play and monetized with in-app payments. Although costly, targeted advertising is an important way to drive installs of your game. However, avoid offer walls, which generally don’t attract paying players.
See Chapter 11, “Quick Survey of the iOS Game Market,” for more information.
Get Game Design Secrets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
