Facebook Game Design Lessons from 5th Planet’s Robert Winkler

Robert Winkler of 5th Planet offers the following game design lessons:

  • Differentiate your game with great art and music; just be economical about how you create these assets.
  • A text-heavy game can work on Facebook, if you have hard-core fans who enjoy reading and sharing with other players.
  • Drive viral growth with timed group experiences, such as boss battles, which encourage active players to invite their friends and fellow players to join them in the experience.
  • Business advice: Get a lawyer early on, because social gaming is still the Wild West, and you’ll need one.

See Chapter 5, “Facebook Design Lessons from KIXEYE and 5th Planet Games,” for more information.

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