Chapter 1

Meaningfulness

The importance of purpose and values

The mystery of human existence lies not in just staying alive, but in finding something to live for.

Fyodor Dostoyevsky, author, The Brothers Karamazov

‘Life is short’ is, possibly, one of the world’s greatest clichés. Yet, it is probably the most challenging to integrate into the daily grind of life. Generationally and culturally, people look at time differently. Yet, we would argue, there is a strong drive to find purpose in both what we do and how we spend our time that runs across generations and cultures. We call this the quest for meaningfulness.

What is it?

Meaningfulness is a powerful source of inspiration and energy. It costs you nothing, although the sacrifices you make ...

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