About the Companion Website
This book includes a companion website containing a variety of resources to make it easy for you to adopt the principles of Fundraising the SMART Way™, including:
- The Best Practices Library, containing a series of white papers illustrating elements of the SMART Way methodology.
- The Opportunity Risk Calculator for Nonprofits, a live spreadsheet to calculate the estimated opportunity risk associated with your development time.
- The Fund Diversification Calculator, a live spreadsheet to calculate the relative proportions of income you currently enjoy, plus a second sheet for forecasting desired changes in diversification.
- Templates for conducting the SWOT Analysis, Value-Added Analysis, Donor Value-Sought Analysis, and Exchange of Value Analysis.
- Templates for developing your own SMART Way Prospect Scorecard profiles and Donor Moves pipeline.
- The complete template for SMART Way Prospect Scorecard 2.0, containing Scorecard profiles for all three major funding categories. This workbook also produces reports and graphs of strategic importance to development officers, development directors, CEOs, and the governing board.
To access the site, go to www.wiley.com/go/smartfundraising (password: results123).
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