About the Author
Ellen Bristol (Pembroke Pines, FL) came into the nonprofit sector after more than 20 years of experience in the corporate world, where she specialized in major-account sales of information technology equipment. Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as consultant and author in the fund development arena.
She is the developer of the methodologies Fundraising the SMART Way™ and its for-profit version Selling the SMART Way®, as well as the designer of the accompanying software application, The SMART Way Scorecard, available in both nonprofit and for-profit versions. She is the author of the e-book De-Mystifying Fundraising: Seven Steps to Fundraising Success, co-author of The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It, and a contributing author to The Nonprofit Consulting Playbook and YOU and Your Nonprofit Board.
In addition to her writing, Ellen has also developed the SMART Fundraising Game, a game to show board directors and non-fundraising staff what fundraising is really about. She is a board member of the Association of Fundraising Professionals (AFP International), Broward (Florida) Chapter, and the Professional Advancement Division of AFP, where she sits on the Research Council.
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