Continuous Planning
Continuous planning takes into account not only the need for day-to-day flexibility but the fact that in today’s extemely competitive and fast-moving environment, trying to adhere too strictly to a plan, whether short-, medium-, or long-term, can often lead to dissappointment.
For example, no matter how much competitive research and intelligence you have conducted, there is always the unknown. Who would have guessed ten years ago that the Internet and e-mail would have been what they are today? Only a few of the pioneers in this category, and not even they could have foreseen the explosive growth.
It is therefore imperative that, whether your planning process takes place one or more times a year, your team (and hopefully ...
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