Fundamentals of Sales Management: For the Newly Appointed Sales Manager

Chapter 2. It’s All About Communication

Communication forms the basis of all of our interactions with people. Even though you are a new sales manager, you have already likely worked on improving your communication skills in order to work better with your managers, colleagues, and customers. This chapter will look at communication from all the core perspectives as it relates to your new role in management giving you many more techniques to incorporate in your daily interactions. This chapter will also help you in understanding your style of communicating, as well as that of others, in order to improve your working relationships. This involves how you communicate up, down, and across the organization, as well as with outside business associates. ...