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Fundamentals of Predictive Analytics with JMP, Second Edition by B. D. McCullough, Ron Klimberg

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Chapter 1: Introduction

Historical Perspective

Two Questions Organizations Need to Ask

Return on Investment

Cultural Change

Business Intelligence and Business Analytics

Introductory Statistics Courses

The Problem of Dirty Data

Added Complexities in Multivariate Analysis

Practical Statistical Study

Obtaining and Cleaning the Data

Understanding the Statistical Study as a Story

The Plan-Perform-Analyze-Reflect Cycle

Using Powerful Software

Framework and Chapter Sequence

Historical Perspective

In 1981, Bill Gates made his infamous statement that “640KB ought to be enough for anybody” (Lai, 2008).

Looking back even further, about 10 to 15 years before Bill Gates’s statement, we were in the middle of the Vietnam War era. State-of-the-art computer technology ...

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