About This Book
What Does This Book Cover?
This book focuses on the business statistics intelligence component of business analytics. It covers processes to perform a statistical study that may include data mining or predictive analytics techniques. Some real-world business examples of using these techniques are as follows:
● target marketing
● customer relation management
● market basket analysis
● cross-selling
● market segmentation
● customer retention
● improved underwriting
● quality control
● competitive analysis
● fraud detection and management
● churn analysis
Specific applications can be found at http://www.jmp.com/software/success. The bottom line, as reported by the KDNuggets poll (2008), is this: The median return ...
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