Case Study 5.1
ABC Automotive Company—Dealership Sales and Marketing Academy
Getting to the Business Impact of Training Topic: Predicting Outcomes
Bonnie Beresford, M.B.A., VP of Client Services, Capital Analytics, USA
Background
ABC Automotive is a major automobile manufacturer with a global network of dealerships selling its cars and trucks. The Dealership Sales and Marketing Academy is responsible for the training and development of the U.S.-based dealership sales force of some fifteen thousand employees. The Academy's sales curriculum is structured as a certification program, which is voluntary for dealership sales consultants. Certification is granted to sales consultants upon completion of the core curriculum; consultants maintain certification ...
Get Fundamentals of Performance Improvement: A Guide to Improving People, Process, and Performance, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
