CHAPTER 13

SUBCULTURE RISK

RISK QUOTE: Our loyalties must transcend our race, our tribe, our class, and our nation; and this means we must develop a world perspective.

MARTIN LUTHER KING JR., CIVIL RIGHTS LEADER

RISK QUOTE: Why do they call it rush hour when nothing moves?

ROBIN WILLIAMS, COMEDIAN

Ford-Toyota Rowing Contest

Ford and Toyota decided to have a canoe race. Both teams practiced long and hard. On the big day, the Japanese won by a mile. The Americans, very discouraged and depressed, decided to investigate. A senior management team learned that Toyota had eight people rowing and one person steering. Ford had eight people steering and one person rowing. Ford hired a consultant who confirmed the findings.

Ford acted. It reorganized ...

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