O'Reilly logo

Fundamentals of Business Writing by Yvonne V Chabrier, Joseph Mancuso

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2Step I: Analyze Your Purpose and Audience

image

Learning Objectives

By the end of this chapter, you should be able to:

• List four benefits of going through Step I of the BWP.

• List two questions writers should ask themselves about their purpose.

• List five questions writers should ask themselves about their audience.

• Define the 5W’s and 1H technique.

• Use a Purpose and Audience Analysis Sheet (PAAS) in approaching a writing task.

Give the customer what he or she wants, not what you think the customer ought to have.

OLD ATTITUDES

Most people’s educational experiences fostered attitudes about writing that fit the academic world, but don’t fit the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required