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Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management by Alan Carsrud, Malin Brannback

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Introduction: Why This Book, What It Is All About, and Who We Are

The Why

It is always good to begin at the beginning. First of all we have long loved the field of entrepreneurship. Since 2013 we had wanted to write a new book aimed primarily at would-be entrepreneurs. Then in 2014 we were approached by Charlotte Maiorana, a long-time friend and editor in the publishing world. She asked us if we would consider writing a book for Pearson. She was scouting for a book on entrepreneurship aimed at the would-be entrepreneur, the MBA student, or an executive looking for a career change. She was familiar with many of our more research-oriented books done for other publishers. She also knew of an earlier professional book we had done aimed at the individuals ...

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