O'Reilly logo

Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management by Alan Carsrud, Malin Brannback

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5. It Is All About Building a Better Mousetrap: Product and Service Development

5.0 Overview

A thinker sees his own actions as experiments and questions—as attempts to find out something. Success and failure are for him answers above all.

Perhaps no quote captures the critical task of developing a viable product or service better than this one by the great German philosopher, Friedrich Nietzsche. Every product or service will evolve as you refine them. Sometimes the change will be an improvement worth keeping and others may be too expensive to commercialize or they may be just not useful to the end user. There is an old adage that many engineers overbuild. We wonder how many of us who use Microsoft’s PowerPoint or Word regularly use all of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required