From Vision to Reality: The Three Hows

Jim and I achieved what we had initially agreed to do: We identified the three key elements of a compelling vision. We were both pleased with what we had accomplished.

One Tuesday morning, we sat quietly looking at each other over our cups of coffee.

“It’s one thing to identify the vision,” Jim remarked. “It’s another to make it happen. I’m clear about my vision for the agency, but most people in the company are not on board yet. I’ve been talking about it a lot, but I don’t think people are really getting it the way I want them to. I want them to be excited about it. I want them to feel a sense of ownership for making it come alive.”

“So you’re saying that coming up with a great vision ...

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