O'Reilly logo

Full of Bull (Updated Edition): Unscramble Wall Street Doubletalk to Protect and Build Your Portfolio by Stephen T. McClellan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5. Evaluating Companies as Investment Candidates

Evaluating companies as investment candidates should be a fairly straightforward activity. You do not have to be a rocket scientist. Be perspicacious. Get a feel for the character and profile of the corporation and its business operations. Keep your antenna tuned. Opportunities to pick up information and impressions of a company arise all the time. Start with the positives. There are several ideal corporate attributes that indicate probable future achievement: uniqueness, focus, strong leadership, healthy finances, blue-chip customers, conservative accounting, and consistency. There is no such thing as the perfect company that demonstrates all these attributes. But the more of these attributes ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required