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Full of Bull (Updated Edition): Unscramble Wall Street Doubletalk to Protect and Build Your Portfolio by Stephen T. McClellan

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4. Investment Strategies to Survive in a Bear Market

Wall Street is not going to tell you it is a bear market, even if the indexes have fallen by 20% or 50% from the high, as in 2008 and again in 2009, the most severe market nosedives since 1931. It is a serious bear market when stocks have dropped by 25% over a six- to nine-month period. Brokerage firms want to keep investors in the stock market. Preserving your capital is not their concern. Like the media, the Street wants your attention day-to-day, so it will sugarcoat the situation, and keep coming up with new stock recommendations to keep you involved. Be wary of the Street’s eternal optimism. This chapter will make suggestions for weathering a severe market falloff.

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