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Full of Bull (Updated Edition): Unscramble Wall Street Doubletalk to Protect and Build Your Portfolio by Stephen T. McClellan

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3. Strategies in Quest of the Ideal Investment

Whenever I mention my professional background to people for the first time, they almost always react by asking me for investment advice. In 2008, these queries pertained mostly to what to do after losing 40% of their capital. The expectation is that, as an insider, I can prescribe a nostrum that will put them back on a sure track to stock market riches. After I’ve tried to change the subject, my normal response is to first inquire as to their goals, requirements, and financial situation. And the reply I usually hear goes something like, “Well, my broker has put me in a bunch of stocks and mutual funds, and I have lost money in....” Individual investors sure need help, especially in preserving capital ...

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