Full of Bull: Do What Wall Street Does, Not What It Says, To Make Money in the Market

4. Evaluating Companies as Investment Candidates

Performing your own evaluation of companies that are investment candidates is a fairly straightforward activity. You do not have to be a rocket scientist. Be perspicacious. Get a feel for the character and profile of the corporation and its business. Always keep your antenna attuned. Opportunities to pick up intelligence and impressions on a company arise all the time. There are a number of ideal corporate attributes that serve as indicators of probable future achievement—uniqueness, focus, leadership, healthy finances, blue chip customers, conservative accounting, and consistency. The more of these I see, the more likely I am to have a favorable investment view. There is no such thing as the ...