The FT Guide to the Gurus

Strategy

The Top Twenty strategy gurus? A tall order – no two business strategists would ever come up with the same list!

Strategists are a bit like economists. Put a dozen in the same room and they will deliver thirteen solutions. And get them to agree on a Top Twenty?!

Arguably one name would come up every time: Michael Porter has had more influence on strategy in the last three and a half decades than any other strategist. In my 2013 book, Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy, four out of the 88 tools assessed were Porter’s. No other guru had more than one.

Other gurus like Clayton Christensen, Jim Collins, W. Chan Kim, Renee Mauborgne, Henry Mintzberg and Richard ...

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