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FT Guide to Business Training by Tom Bird, Jeremy Cassell

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Introduction

Business training doesn’t work.

This may sound strange coming from two business trainers. But our argument is that too much business training fails to deliver. There are a whole host of reasons for this. For example, business training, in so many instances:

  • is not linked to business results;
  • is dressed up as bespoke but is typically generic and often insubstantial;
  • gets delivered in a vacuum;
  • bores the pants off many of the people attending;
  • is trainer centric rather than participant focused;
  • rarely gets evaluated over and above ‘happy’ sheets;
  • does not get followed up, which means no positive change occurs.

Business training doesn’t just happen occasionally.

Recent research suggests that almost £40 billion is spent on business ...

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