The word ‘research’ has its origin in obsolete French from the late sixteenth century and it literally means ‘intensive search’. You engage in research to establish facts and reach conclusions. Our experience of business training within many organisations around the world is that not enough research is carried out into the needs of participants and what exactly is required to ensure learning transfer. This leads to training being less effective than it could be and is a factor in explaining why only 5–10% of the annual expenditure on training results in improved workplace performance (The Kite Foundation, 2012).
Research is your opportunity to: