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FT Guide to Business Training by Tom Bird, Jeremy Cassell

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2

Is training the right answer?

We work as external consultants. We make our day-to-day living from organisations that hire us for training, coaching and consultancy. A large majority of the work we do has training at its centre. We have both existing clients who use us on a regular basis and prospective clients who have heard about us from one source or another. It may be that we are invited to deliver or adapt a core programme, or we are asked to respond to a new development opportunity. The reason that we mention this is that one issue that we see repeatedly is that by the time we are brought in, the decision has already been made that training is the answer. In isolation, it rarely is. On occasions we have talked ourselves out of work ...

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