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FT Guide to Finance for Non-Financial Managers by Jo Haigh

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4

Profit and Loss Business Drivers

The focus of a business, whether it be profit, service or quality, is known as the business driver.

This driver affects business performance in a variety of ways, not least financially. This chapter explores reasons for choosing one route over another and provides templates to help the non-financial manager make a more informed decision for his business and which route to choose to improve success.

Ascertaining the overall business objective

In the early stages of their existence, small businesses will have a different focus than large well-established multinationals. For instance the former may wish to break into a closed market: without reputation and history they may have to offer incentives such as credit ...

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