4

The value of advice

‘You make more money selling advice than following it. It’s one of the things we count on in the magazine business – along with the short memory of our readers.’

Steve Forbes, Publisher, Forbes magazine1

You probably derive much of your financial knowledge from what you read, hear or see in newspapers, magazines, websites, television and books. The internet gives us fast access to vast amounts of material, whether that is video on demand, discussion forums, social networks or knowledge archives. However, just because there is a lot of information available out there does not mean that it is necessarily accurate, objective or relevant to your situation.

The media is not your friend

The sheer amount of information, vested ...

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