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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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Introduction

“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own, and you know what you know. And you are the guy who’ll decide where to go.”

Dr Seuss

In this section

Why strategy?

As Dr Seuss says for the individual, so too for the company. You guys can steer your company in any direction you choose. You’re on your own. You’ll decide where to go, what strategy to pursue.

But what is it about the word ‘strategy’ that strikes awe into the souls of the manager or entrepreneur?

Does it conjure ...

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