Glossary
Advantage See competitive advantage.
Attractiveness See market attractiveness.
‘Benchmarking’ A systematic approach to measuring key metrics in a firm’s operations, systems and processes against best practice, whether found in the same industry or others.
‘Black Swan event’ A very rare event, one of such magnitude and improbability that people choose to ignore it, yet explicable and justifiable with hindsight.
‘Blue oceans’ Uncontested market space, as distinct from the ‘red oceans’ of existing market space.
Brainstorming A structured process for the generation of ideas, done individually or in a group setting.
Business Strategic business unit.
Business process redesign (or re-engineering) Radical, comprehensive rethinking of key business ...
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