Conclusion

You now have a strategy to guide your firm to the next level.

The process wasn’t that grim, was it?

Your firm is now far better equipped for the future than it was before.

Michael Porter once wrote that ‘the company without a strategy is willing to try anything’.

Not yours. It will have direction. You will be facing the future with a strategy which will maximise your chances of achieving your goals.

You have the strategy you need for your business to succeed.

Get FT Essential Guide to Developing a Business Strategy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.