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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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10

The strategic plan

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”

Jack Welch

In this chapter

Part One was the easy part. Now for the real work.

You have a strategy. Now you need to put it into effect.

Napoleon Bonaparte put it best: ‘The art of war is simple; everything is a matter of execution’.

The first step in execution is the strategic plan.

Strategy + Business Plan = Strategic Plan

A strategic plan is the first step beyond strategy development, the first step into strategy implementation.

It is no longer a helicopter view of the direction of movement. It becomes a ground-level ...

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