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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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9

Addressing risk and opportunity

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The biggest risk is not taking any risk … In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

Mark Zuckerberg

In this chapter

Strategy development and strategic due diligence are as two peas in the same pod. They feed off the same nutrients – market demand, industry supply and competitive advantage.

They are mirror images of one another. In strategy development you assemble the micro-economic and competitive position ...

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