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FT Essential Guide to Developing a Business Strategy by Vaughan Evans

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8

Bridging the gap: corporate strategy

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Put all your eggs in one basket and then watch that basket.”

Mark Twain

In this chapter

Is yours a multi-business firm?

If so, this chapter applies to you. In Chapter 7, you sought to bridge the strategic gap through improving competitiveness in each of your businesses. That was business strategy. Now ...

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