Acknowledgements

We are grateful to the following for permission to reproduce copyright material:

Figures 4.1 and 7.1 reprinted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter. Copyright © 2004 by Michael Porter. All rights reserved; Figure 5.1 adapted from Ansoff, Igor H., ‘Strategies for Diversification’, Harvard Business Review, Sept-Oct 1957, courtesy of Harvard Business School Publishing; Figure 5.3 reprinted with permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage by Michael Porter. Copyright © 2004 by Michael Porter. All rights reserved; Figures 8.1 and 8.3 adapted from ...

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