FT Essential Guide to Making Business Presentations

1

Successful presentations

In this chapter

• Dramatic launch success through ‘fun’ presentation
• Powerful demonstration that created a worldwide phenomenon
• Engaging the emotions
• The magic of great oratory

Everyone in business makes presentations, often without realising they are doing so. A business presentation does not have to be a slideshow. In simple terms, it is whatever method you choose to illustrate, demonstrate or explain what you do, in order that the other person will ‘buy’ it.

It could be a speech without notes, a talk with slides, a demonstration, a stage act, a group performance. Whatever form it takes, it’s a sales pitch, pure and simple. It says (or should say): ‘This is what I can offer. Would you like some?’

There is enormous ...