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FT Essential Guide to Writing a Business Plan by Vaughan Evans

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10

Monitoring and evaluating

“In preparing for war I have always found that plans are useless but planning is essential.”

Dwight Eisenhower

In this chapter

  • Monitoring your plan
  • Evaluating your plan
  • Beware these characters!

You wrote your plan, you won the backing. Great, but is that it? Best not. Monitor it for a while and try to set aside time after a few years to evaluate it properly. There will for sure be lessons to be learnt for next time.

And hopefully the evaluation won’t reveal you to have been one of those characters prone to crafting pie-in-the-sky plans!

Monitoring your plan

In Chapter 1, I counselled against the use of business planning as a managerial tool for SMEs. This is fine in large organisations – ones that are prepared ...

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