Part II

THE BUSINESS CASE OR “WHY SHOULD MY FIRM INVEST IN FAMILY-FRIENDLY WORK POLICIES?”

Organizations first introduced Family Friendly work policies in the late 1980s to compete for talent in a shrinking labor pool. Many of the Fortune 500 companies found that these policies such as flexible working hours accommodated the increasing numbers of working mothers and dual-career couples. Giving employees flexible work hours let them attend to family needs while minimizing work disruption.

Today organizations face additional challenges in managing work–family initiatives. Top management often demands that human resource directors provide evidence of the return on investment for these initiatives. This process of making a “business case,” which ...

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