HAVING COURAGE
No matter how well prepared you are, the 3C's will arise. The incidents may be relatively minor—or earth shaking. Some may have a financial impact alone; others may be a matter of life and death. Handling the 3C's of change, controversy, and crisis requires a fourth C: courage. My favorite definition of courage describes it as a quality that enables someone to face a challenge even in the midst of fear. Courage does not minimize the challenge; rather, it emboldens you to face the fear and do what is necessary.
In the business world, the biggest fear that leaders face surrounds the question “What are we going to do?” Caught up in the fear, they may obfuscate, assign blame to others, and, in general, spin their wheels. Not only does ...
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