SETTING DIRECTION AT THE TOP

As we've discussed, the steps to setting a clear direction are equally applicable at every level of the organization. Unfortunately, in many companies senior leadership does not take full advantage of the team approach to setting a clear direction. Let's take a look at why this is, and how the process in many organizations could be improved.

If you look at a company's senior management team, in addition to the CEO, there are business unit leaders as well as functional executives. Let's assume for this discussion that the CEO has ten senior managers on his team: five business unit leaders and five functional executives. Each of these ten people, however, focuses almost exclusively on his or her particular function ...

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