VALUES HELP YOU GENERATE SHAREHOLDER VALUE

When I was in business school thirty years ago, we were taught in our finance classes that it all came down to maximizing shareholder value. Whether we were working as managers, functional leaders, or senior officers, our focus was to create shareholder value by growing revenues, improving profit margin, and earning a larger profit. But what about a corporate value related to philanthropy, such as supporting the arts, science, or a particular local charity? How do those good deeds align with shareholder value? In other words, what's the company's return on the $1 million it gives to a charity, when its job is supposed to be moving the stock price from, say, $30 to $40 a share? Shouldn't managers generate ...

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