From Values to Action: The Four Principles of Values-Based Leadership

CHAPTER 7

SETTING A CLEAR DIRECTION

A values-based organization is built brick by brick, one layer at a time, in a specific sequence. We have already discussed how to define the values and put them in place and ensure that the right people are on the team. These two steps—having strong values and a phenomenal team—are a good start, and must absolutely come first, but we don't stop there. For the values of the organization and the people on the team to make a real difference, it is critical to set a clear direction. I repeat: set not just a direction, but a clear direction.

This need to set a clear direction applies at every level, whether you're the CEO or a member of the senior executive team determining the strategy for the entire organization, ...