Chapter 3. Before You Shoot

The Need for Preproduction

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A video production has many elements: lighting, shot design, locations, audio, directing, and editing—to name a few. It sounds intimidating, but you’ll find there are some similarities with still photography that will make the transition to video easier. Just as it’s important to plan out the details in advance of a photo shoot, you must develop a plan for video that takes all these production pieces into account.

On the first day of the shoot, you should have executed the entire shoot in your head, on paper, in discussion, and in as many ways as possible in advance. You’d think that with ...

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