CHAPTER SEVEN
Discover Drivers of Your Motivation
Act with Enlightened Self-Interest
On a rainy day in the monsoon season in 2002, Ratan Tata, then CEO of Tata Group, India’s biggest industrial conglomerate, was on his way to the airport in India’s high-tech capital Bangalore when a scooter suddenly zipped by, lost control, and skidded while trying to make a turn on the slippery road. Nobody was injured, although the scooter driver, as well as his wife and two children, who were all on the vehicle, were not wearing helmets.
Witnessing that potentially fatal accident and recalling scenes of families riding around in such vehicles in precarious situations triggered a radical thought in Tata’s mind: “It led me to wonder whether one could conceive ...
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