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From Passion to Execution: How to Start and Grow an Effective Nonprofit Organization by Lyn Scott

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Chapter 19Delivering the Message

“Life’s most persistent and urgent question is, What are you doing for others?”

~Martin Luther King, Jr.

In Chapter 18, we discussed the various audiences that you will need to reach through your marketing and public relations efforts. Now let’s touch on the assorted avenues you can use to share your story. You will want to research the methods that are working for your community partners and if possible, to what level of success. It will save you some time and money to learn what local donors are expecting and accustomed to receiving from other nonprofits.

Public Relations

The events and programs planned and executed by your organization should capture the interest of the community and with any luck, the interest ...

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