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From Passion to Execution: How to Start and Grow an Effective Nonprofit Organization by Lyn Scott

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Chapter 2Doing the Research: Testing Your Ideas

“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”

~Martin Luther King, Jr., Civil Rights Leader

Pat yourself on the back! You’ve taken the first step by deciding that you have what it takes to make the world a better place. Your passion is the key ingredient—the actual dynamite to ignite a social revolution. You needn’t have all of the answers, but it is time to start using your business and marketing savvy in the second step.

As a social entrepreneur, you can envision the benefits that a thorough situation analysis will provide at this point. This is the stage in which you attempt to organize your ideas and really narrow down your business objectives. ...

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