chapter 5 Commercial collaboration: the principles

I think victory is hollow when you have no one on your ‘team’ so to speak to share, excite, inspire and collaborate with. Hollow has no depth, hollow has no energy, and hollow can breed resentment. The ‘We’ concept invites us to share, to gain traction, to teach more people, to build a bigger and better outcome for all concerned.

— Shannah Kennedy, author of Simplify Structure Succeed

Evolving from Me to We, adopting a new operating system and embracing the opportunity and potential that are created when commercial collaboration is the standard means of operation will future-proof business, careers and success.

So how do you do it? How do you move from Me to We? Shannah Kennedy’s quote is ...

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