Chapter 3

Building Commitment

INSPIRING OTHERS TO FOLLOW

CHAPTER OBJECTIVES

  • Distinguish between compliance and commitment.
  • Define the concept of commitment.
  • Compare the three forms of organizational commitment.
  • Identify strategies for building affective organizational commitment.
  • Outline a process for building normative commitment.
  • Write a leadership or personal mission statement.
  • Develop a personal or work-related vision for the future.

Compliance is a matter of the mind; commitment engages the heart.

Jo Manion, From Management to Leadership

Leadership is more than influencing others to follow a specific direction; it is creating a desire in the followers to do so. “It is relatively easy to lead people where they want to go; the transformational ...

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