From Design Into Print: Preparing Graphics and Text for Professional Printing

Chapter 14. Stock Photos and Clip Art

So maybe you don’t have the big budget to hire a world-famous photographer to take pictures for your brochure. Maybe you don’t even have the budget to hire a local photographer. Maybe you’d like to put some simple illustrations in your brochure but you can’t afford (or can’t find) anyone who draws better than your 5-year-old daughter (and she’s too busy writing computer programs to help you out).

You don’t need to spend a fortune for original art—there are vast collections of professional photos and illustrations made just for you, called stock photography and clip art. Though some professional designers and art directors may turn up their noses at using stock photos or illustrations, there is absolutely nothing ...