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From Design Into Print: Preparing Graphics and Text for Professional Printing by Sandee Cohen

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Chapter 1. Know Where You’re Going

Before you begin to create your printed project—before you type a headline, sketch an illustration, or take a photo, before you even turn on your computer—you have to know your final goal.

In this chapter we’ll discuss the questions you need to ask before you start your project, and how to understand the answers.

What are the questions?

When you start a printed project, there are three important questions to ask before you start working:

1.

What kind of project is it?

2.

How much money can I spend?

3.

When is it due?

The kind of project tells you the physical properties of the piece, such as general size, approximate number of pages, number of colors, etc. Is it a book? A brochure? An annual report? A single-page flyer? ...

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